Bridging Quantitative Marketing Indicators and Patient Experience: An Integrated Framework for Healthcare Marketing Strategy
Author: Maria Alexina Vinotha Rajan & Dr. Megala A. DOI Link: https://doi.org/10.70798/Bijmrd/04050017 Abstract: Background: Healthcare organizations operate in an increasingly competitive environment where effective marketing strategies are essential for attracting, retaining, and engaging patients. While quantitative marketing indicators provide measurable evidence of organizational performance, patient experience factors such as trust, communication, and empathy significantly influence …
