asraful.alibiswas

The Impact of Online Advertising on Consumer Buying Behavior

Author: Dr. Manoj Kumar Sharma DOI Link: https://doi.org/10.70798/Bijmrd/04040002 Abstract: Aim of the study: This study aims to investigate the multifaceted influence of online advertising on consumer purchasing decisions, particularly examining how various dimensions such as informativeness, credibility, and interactivity shape consumer preferences and subsequent buying behavior. Methodology: A quantitative analysis of consumers will be done …

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Academic Stress among Students: Causes, Effects and Strategies for Management

Author: Paramita Paul DOI Link: https://doi.org/10.70798/Bijmrd/04040003 Abstract: Academic stress has become a significant issue in the contemporary educational system due to increasing academic competition, examination pressure, and societal expectations. The present article explores the concept, major causes, effects, and management strategies of academic stress among students. Academic stress arises when educational demands exceed students’ coping …

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Prevalence and Characteristics of Colistin-Resistant Bacteria: A Retrospective Study from a Tertiary Care Hospital in Jamshedpur, Jharkhand, India

Author: Dipika Priya, Minakshi Gupta, Rashmi & Dr. Santosh Kumar Singh DOI Link: https://doi.org/10.70798/Bijmrd/04040004 Abstract: Klebsiella pneumoniae is an important opportunistic pathogen associated with a variety of healthcareassociated infections. The rise of colistin resistance in carbapenem-resistant K. pneumoniae represents a significant global health threat, as colistin is frequently used as a last-resort antibiotic that requires …

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আদিবাসী সমাজ ও উত্তর ২৪ পরগণা জেলার আদিবাসী গোষ্ঠীর পরিচয়

Author: Kartick Ch. Paik & Dr. Syamaprosad Datta DOI Link: https://doi.org/10.70798/Bijmrd/04040005 Abstract: ভারতের জনসংখ্যার একটা বিশাল অংশ হলো উপজাতি সম্প্রদায়ের মানুষ তথা আদিবাসী সম্প্রদায়ের মানুষ। মোট জনসংখ্যার শতকরা 5 শতাংশ আদিবাসী সম্প্রদায়। যদিও এই সম্প্রদায়কে কেউ আদিবাসী, কেউ আদিম জাতি, কেউ গিরিজন প্রভৃতি বলে চিহ্নিত করেছেন। ভারতের সংবিধানে এরা উপজাতি সম্প্রদায় ভুক্ত হিসাবে চিহ্নিত হয়েছে। …

আদিবাসী সমাজ ও উত্তর ২৪ পরগণা জেলার আদিবাসী গোষ্ঠীর পরিচয় Read More »

Hunting: A Major and Little-Studied Problem in India, a Crucial Conservation Area on a Worldwide Scale

Author: Matiur Rahaman & Dr. Shankar Nath Sen DOI Link: https://doi.org/10.70798/Bijmrd/04040006 Abstract: In terms of worldwide conservation, India is in a paradoxical position because it is both one of the most biodiverse countries in the world and one of the most densely populated, leading to severe conflicts between the survival of wildlife and human needs. …

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A Study of Transforming Teacher Education Under NEP-2020

Author: Ashis Ghosh DOI Link: https://doi.org/10.70798/Bijmrd/04040007 Abstract: The 2020 education policy serves as a bearer and embodiment of national progress. A good teacher can effectively manage the classroom environment, which is a goal reflected in this education policy. To reform the education system and make education more qualitative, a new education policy was adopted in …

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Poverty Alleviation Strategies in West Bengal: A Socio-Economic Analysis

Author: Dr. Kasturi Bera & Dr. Pratima Pareek DOI Link: https://doi.org/10.70798/Bijmrd/04040008 Abstract: Poverty remains one of the most persistent socio-economic challenges in West Bengal, despite decades of policy interventions and development initiatives. This research article offers a comprehensive socio-economic analysis of poverty alleviation strategies in the state, examining their effectiveness, limitations, and long-term implications. Drawing …

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A Fuzzy Multi-Criteria Decision-Making Approach for Sustainable Supplier Selection

Author: Dr. Satyapal Kumar DOI Link: https://doi.org/10.70798/Bijmrd/04040009 Abstract: Supplier selection plays a crucial role in achieving sustainability within modern supply chains, as organizations must balance economic performance with environmental and social responsibilities. The decision making process is inherently complex due to the presence of multiple conflicting criteria and uncertainty in evaluation data. To address these …

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The Role of Artificial Intelligence in Shaping 21st Century Learning Environments

Author: Dr. K. Jayaraman & M. Shanmugapriya DOI Link: https://doi.org/10.70798/Bijmrd/04040010 Abstract: The emergence of Artificial Intelligence (AI) has significantly transformed educational practices, leading to the development of intelligent, adaptive, and learner-centered environments. This paper critically examines the role of AI in shaping 21st century learning environments, focusing on its impact on personalized learning, instructional strategies, …

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Cattle Culture among the Gorkhas : Traditional Ecological Knowledge and its Role in Dairy Development in Assam

Author: Lakhimai Chetry DOI Link: https://doi.org/10.70798/Bijmrd/04040011 Abstract: Commercial dairy farming in Assam began during the British period, particularly after the Treaty of Segowali (1816), which facilitated the migration of Gorkha families from Nepal to Assam and other regions of India. Historically, the Gorkha community has been characterized by its unique pastoral systems and livestock management …

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