The Impact of Online Advertising on Consumer Buying Behavior
Author: Dr. Manoj Kumar Sharma DOI Link: https://doi.org/10.70798/Bijmrd/04040002 Abstract: Aim of the study: This study aims to investigate the multifaceted influence of online advertising on consumer purchasing decisions, particularly examining how various dimensions such as informativeness, credibility, and interactivity shape consumer preferences and subsequent buying behavior. Methodology: A quantitative analysis of consumers will be done …
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