asraful.alibiswas

Author: Dennick Joby, Anushree B Nair Aggie Dena George DOI Link: https://doi.org/10.70798/Bijmrd/04042033 Abstract: The growing emphasis on environmental sustainability has significantly influenced contemporary branding and consumer behaviour. This study examines the impact of green brand trust and emotional– psychological drivers on sustainable purchase intention and behaviour. A quantitative research design was adopted using a structured …

Impact of Green Brand Trust and Emotional Drivers on Sustainable Purchase Behaviour Read More »

Author: Mr. Libin. R, Dr. Anil Kumar. S. & Dr. Lancy D’Souza DOI Link: https://doi.org/10.70798/Bijmrd/04042034 Abstract: The advancement of digital banking has significantly transformed financial services by providing speed, convenience, and accessibility. However, this digital transformation has also led to a rise in financial frauds, posing serious challenges to users. The present study aims to …

Assessment of Awareness of Financial Frauds in the Era of Digital Banking among the Employees Read More »

Author: Samir Mandal DOI Link: https://doi.org/10.70798/Bijmrd/04040001 Abstract: Education has long been recognized as a key driver of social transformation, individual empowerment, and economic development. In India, girls’ education continues to face unique challenges, particularly among marginalized communities such as Scheduled Castes (SCs), who have historically experienced social exclusion, economic deprivation, and systemic discrimination. Parental support …

Parental Support for Girls’ Education in Scheduled Caste Families: The Role of Socio Economic Status Read More »

Author: Dr. Manoj Kumar Sharma DOI Link: https://doi.org/10.70798/Bijmrd/04040002 Abstract: Aim of the study: This study aims to investigate the multifaceted influence of online advertising on consumer purchasing decisions, particularly examining how various dimensions such as informativeness, credibility, and interactivity shape consumer preferences and subsequent buying behavior. Methodology: A quantitative analysis of consumers will be done …

The Impact of Online Advertising on Consumer Buying Behavior Read More »

Author: Paramita Paul DOI Link: https://doi.org/10.70798/Bijmrd/04040003 Abstract: Academic stress has become a significant issue in the contemporary educational system due to increasing academic competition, examination pressure, and societal expectations. The present article explores the concept, major causes, effects, and management strategies of academic stress among students. Academic stress arises when educational demands exceed students’ coping …

Academic Stress among Students: Causes, Effects and Strategies for Management Read More »

Author: Dipika Priya, Minakshi Gupta, Rashmi & Dr. Santosh Kumar Singh DOI Link: https://doi.org/10.70798/Bijmrd/04040004 Abstract: Klebsiella pneumoniae is an important opportunistic pathogen associated with a variety of healthcareassociated infections. The rise of colistin resistance in carbapenem-resistant K. pneumoniae represents a significant global health threat, as colistin is frequently used as a last-resort antibiotic that requires …

Prevalence and Characteristics of Colistin-Resistant Bacteria: A Retrospective Study from a Tertiary Care Hospital in Jamshedpur, Jharkhand, India Read More »

Author: Kartick Ch. Paik & Dr. Syamaprosad Datta DOI Link: https://doi.org/10.70798/Bijmrd/04040005 Abstract: ভারতের জনসংখ্যার একটা বিশাল অংশ হলো উপজাতি সম্প্রদায়ের মানুষ তথা আদিবাসী সম্প্রদায়ের মানুষ। মোট জনসংখ্যার শতকরা 5 শতাংশ আদিবাসী সম্প্রদায়। যদিও এই সম্প্রদায়কে কেউ আদিবাসী, কেউ আদিম জাতি, কেউ গিরিজন প্রভৃতি বলে চিহ্নিত করেছেন। ভারতের সংবিধানে এরা উপজাতি সম্প্রদায় ভুক্ত হিসাবে চিহ্নিত হয়েছে। …

আদিবাসী সমাজ ও উত্তর ২৪ পরগণা জেলার আদিবাসী গোষ্ঠীর পরিচয় Read More »

Author: Matiur Rahaman & Dr. Shankar Nath Sen DOI Link: https://doi.org/10.70798/Bijmrd/04040006 Abstract: In terms of worldwide conservation, India is in a paradoxical position because it is both one of the most biodiverse countries in the world and one of the most densely populated, leading to severe conflicts between the survival of wildlife and human needs. …

Hunting: A Major and Little-Studied Problem in India, a Crucial Conservation Area on a Worldwide Scale Read More »

Author: Ashis Ghosh DOI Link: https://doi.org/10.70798/Bijmrd/04040007 Abstract: The 2020 education policy serves as a bearer and embodiment of national progress. A good teacher can effectively manage the classroom environment, which is a goal reflected in this education policy. To reform the education system and make education more qualitative, a new education policy was adopted in …

A Study of Transforming Teacher Education Under NEP-2020 Read More »

Author: Dr. Kasturi Bera & Dr. Pratima Pareek DOI Link: https://doi.org/10.70798/Bijmrd/04040008 Abstract: Poverty remains one of the most persistent socio-economic challenges in West Bengal, despite decades of policy interventions and development initiatives. This research article offers a comprehensive socio-economic analysis of poverty alleviation strategies in the state, examining their effectiveness, limitations, and long-term implications. Drawing …

Poverty Alleviation Strategies in West Bengal: A Socio-Economic Analysis Read More »