Green Minds, Green Markets: The Impact of Climate Anxiety on Consumer Decision
Author: Sthuthi. N. Murthy & Bhumica. G DOI Link: https://doi.org/10.70798/Bijmrd/04042006 Abstract: Climate change has become a critical global issue influencing not only environmental policies but also consumer market behaviour. This study examines the impact of climate anxiety and environmental awareness on consumer purchasing decisions. The research is based on primary data collected through a structured …
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