Rhetoric and Cultural Resonance: Linguistic Strategies in Advertisements in English and Bangla Newspapers published in India
Author: Manas Ranjan Chaudhuri DOI Link: https://doi.org/10.70798/Bijmrd/03040004 Abstract: This study delves into the intricate rhetorical and linguistic tactics utilized within Indian English and Bangla newspaper advertisements, exploring their pivotal role in cultivating cultural resonance across India’s richly diverse, multilingual populace. Drawing from an extensive collection of advertisements spanning January 2020 to April 2025, the research …