Author: Kamalesh K S & Dr. Mahadevaswamy P
DOI Link: https://doi.org/10.70798/Bijmrd/04042026
Abstract: In the digital world, social media often influence the individual’s behaviour across life span. These behaviours could be either positive or negative. The present conceptual paper examines how social media usage influences prosocial behaviour among adolescents. The current research paper reviewed studies related to media and prosocial behaviour. Studies published in various databases like pubmed, APA psycinfo, science direct open access were reviewed and extracted. Social media plays an important part in influencing prosocial behaviour and adolescents’ attitudes, and actions towards others. Various research studies have steadily shown that exposure to prosocial media content can increase helping behaviour, empathy, and altruism. Studies have also shown that those who played prosocial video games exhibited more helping behaviour than those who played neutral games. There has been evidences of a meta-analysis studies revealing a positive correlation between prosocial media exposure and prosocial behaviours.Overall, evidence suggests that social media can both support and hinder prosocial functioning depending on content, usage patterns, individual characteristics, cultural aspects and social environments. Exposure to prosocial content on the social media has positive impact on individual’s behaviour and promotes prosocial behaviour.
Keywords: Social Media, Prosocial Behaviour, Adolescents, Life Span, Video Games.
Page No: 209-215