Author: Dr. Pankaj Kumar Mandal
DOI Link: https://doi.org/10.70798/Bijmrd/03010018
Abstract: Traditional festivals play a very important role in the cultural and social life of rural India. These festivals are not only occasions of celebration but also act as strong binding forces that bring people together, strengthen community ties, and promote harmony. In rural settings, where social interaction is closely tied to customs and traditions, festivals offer opportunities for collective participation across caste, class, gender, and age groups. They create a sense of belonging and togetherness by encouraging cooperation in organizing events, sharing of resources, and joint participation in rituals, songs, dances, and feasts. Festivals also help in passing down cultural values and local traditions from one generation to the next, thereby preserving the heritage of rural communities. In the modern scenario, when rural societies face challenges like migration, urban influence, and weakening of traditional structures, festivals continue to function as important platforms for unity and solidarity. They reduce social distances and help in conflict resolution by reminding individuals of their shared identity and cultural roots. Moreover, festivals act as informal networks for mutual support, where people extend help to each other during times of need. This paper explores how traditional festivals serve as agents of social cohesion in rural India by strengthening interpersonal bonds, reinforcing cultural values, and creating a sense of collective identity. It also highlights the relevance of these festivals in addressing modern social challenges and sustaining the spirit of rural communities.
Keywords: Traditional Festivals, Social Cohesion, Rural India, Community Bonding, Cultural Values, Social Harmony, Collective Identity, Rural Society, Cultural Heritage, Social Integration.
Page No: 168-175