Author: Debasis Rej
DOI Link: https://doi.org/10.70798/Bijmrd/03010016
Abstract: Digital marketing in India is undergoing a rapid transformation, driven by increasing internet penetration, smartphone usage, and the growing influence of social media platforms. With over 900 million internet users as of 2025, India represents one of the world’s largest and most dynamic digital markets. The future of digital marketing in the country is promising, fueled by technological advancements such as artificial intelligence, data analytics, voice search, and programmatic advertising. Businesses, both large and small, are shifting from traditional marketing methods to cost-effective and measurable digital strategies. Government initiatives like “Digital India” and the rising popularity of e-commerce platforms have further accelerated this shift. Additionally, regional language content and hyperlocal targeting are expected to gain more significance as marketers seek to connect with diverse consumer bases across the country. As consumer behavior continues to evolve, digital marketing will play a pivotal role in shaping brand-consumer relationships, offering vast opportunities for innovation, personalization, and growth in India’s digital economy
Keywords: Digital Marketing, Digital India, Smartphone, Social Media Platforms, e-commerce, Government.
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