Author: Drishita Chakraborty & Umesh Kumar Saxena
DOI Link: https://doi.org/10.70798/Bijmrd/03040008
Abstract: This study examines health awareness, hygiene practices, and healthcare-seeking behavior among residents of three districts in northern West Bengal—Jalpaiguri, Alipurduar, and Cooch Behar—based on responses from 1,200 individuals. The findings reveal a high level of awareness about health and hygiene, particularly among younger age groups, though notable disparities exist between districts. Government hospitals were the most preferred healthcare option, indicating reliance on public services, while the use of home remedies and religious places highlights the influence of traditional and cultural beliefs. Regarding healthy habits, handwashing after meals is nearly universal. Hygiene habits such as handwashing and dental care are widely practiced but vary in consistency. Television remains the primary source of health information, but usage of mobile apps is increasing, though outreach by health workers remains limited. These findings highlight the need for targeted public health interventions that consider regional disparities in health literacy, cultural influences on healthcare decisions, and evolving preferences for information dissemination channels.
Keywords: Health Awareness, Hygiene, Habits, Media Influence, Cultural Beliefs, Traditional Beliefs.
Page No: 90-98