The study on Role of AI in Enhancing Student Engagement and Motivation in Higher Education

Author: Sanat Dutta

DOI Link: https://doi.org/10.70798/Bijmrd/03050019

Abstract: The integration of Artificial Intelligence (AI) in higher education has emerged as a transformative tool for enhancing student engagement and motivation. This study explores the multifaceted role of AI in creating personalized learning experiences, fostering interactive environments, and providing real-time feedback, which collectively contribute to increased student participation and motivation. By leveraging AI-driven technologies such as adaptive learning platforms, intelligent tutoring systems, and data analytics, educators can tailor instructional strategies to meet individual student needs, thereby promoting active learning and sustained interest. Furthermore, AI-powered tools like chatbots and virtual assistants facilitate seamless communication and support, reducing barriers to engagement. The study also examines the challenges and ethical considerations associated with AI implementation, emphasizing the need for balanced and responsible use. Overall, the findings highlight the potential of AI to revolutionize higher education by creating more dynamic, inclusive, and motivating learning environments, ultimately leading to improved academic outcomes and student satisfaction.

Keywords: Artificial Intelligence (AI), Student Engagement, Motivation, Higher Education, Personalized Learning.

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