Author: Dr. Parul Agarwal* Dr. Neetu Jain** Mrinmoyee Seal*** Paras Jain****
DOI Link: https://doi-ds.org/doilink/08.2024-68988685/BIJMRD/Vol -2 / 6/2024/july/A7
Abstract: Human Resource Management has drastically evolved over the past few decades. From only being a mere regulator having the job of monitoring the employees, to now taking up responsibilities of facilitator and developer by nurturing them. Concepts like employee satisfaction, employee development, etc., came up which helped the organizations in having a happy and satisfied workforce. One such concept which has become popular in recent times is ‘Employee Engagement’. The concept also becomes important due to the recent pandemic, i.e., COVID-19, which brought the whole world to a standstill. Remote work surely helped the organizations by letting the employees work while sitting at home. However, humans are social animals, and the lack of social interaction made it very hard to keep the employees engaged and motivated. The purpose of this research is to find out the importance of employee engagement and, the hurdles in achieving the same and also come up with ways to engage employees in this ‘new normal’, as engaged employees are the ones responsible for success in any organization. This research is also important as employee engagement is studied from a holistic viewpoint covering aspects like challenges for employees in the new normal and ways to eliminate them, giving clarity and a plan of action to make the most of it. The research is based on secondary data analysis integrated with personal observation to determine the effect of employee engagement in an organization. The results of this research provide clarity and a better understanding of the concept and its importance it in any organization. Also, the study proposes ways to increase employee engagement in an organization.
Keywords: Employee Engagement, Human Resource Management (HRM), COVID-19.
Page: 66-73