Author: Dr. Mamta Shah
DOI Link :: : https://doi-ds.org/doilink/05.2024-53317492/BIJMRD/Vol -1 / 2 /Jan-2024/A5
Abstract: The objective of the study is to know sustainable clothing. The research work focuses on consumer perception towards sustainale fashion. Our study examines sustainability in the fashion industry and argues for increasing cinsumer awareness of the natural world with the goal of broadening their perspectives include not only personal gratification but also the pressing need to cambat processes harmful to nature. By appling traceability – the ability to trace an item through every stage of production -to the realm of fashion supply chain, consumer can make informed purchase decisions based on what appeals to them on personal level and also on the items evviromental and social impact. The study is based on Michael Kors belongs to the fashion and luxury goods industry.
Key words– Michael Kors, Fashion, Luxury ,Industry,Envirinmental.