Forecasting Responsibilities of Artificial Intelligence in Adapting & Escalating Customers Experiences in Near Future
Author: Dr. Abhishek Srivastava & Dr. Prabha Kiran & Prof. (Dr.) Alok Kumar & Prof. (Dr.) Sudhanshu Verma DOI Link :: :https://doi.org/10.70798/Bijmrd/01020007 Abstract: In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviours. Building from not only extant research but also extensive interactions with practice, the authors propose …