Author: Dr. Bhavesh C. Bhuptani
DOI Link: https://doi.org/10.70798/Bijmrd/04031002
Abstract: Micro, Small and Medium Enterprises (MSMEs) play a pivotal role in the growth and structural transformation of the Indian economy by contributing significantly to employment generation, industrial output, exports, and regional development. As a labor-intensive sector, MSMEs promote inclusive growth by providing livelihood opportunities in rural and semi-urban areas. Within this framework, the jute industry occupies a distinctive position due to its agro-based nature, eco-friendly products, and strong linkages with small producers and traditional artisans. India is one of the largest producers of raw jute and jute goods, and a substantial portion of this sector operates under the MSME category. The jute-based MSMEs contribute to foreign exchange earnings through the export of diversified products such as jute bags, carpets, handicrafts, and geo-textiles.
With increasing global emphasis on sustainable and biodegradable alternatives to plastic, jute MSMEs have gained renewed importance. Government initiatives such as financial assistance schemes, cluster development programs, and policy support for sustainable packaging have further strengthened the sector. However, challenges including outdated technology, limited access to credit, market competition, and infrastructural constraints continue to affect productivity and profitability. Therefore, strengthening MSMEs in the jute industry through modernization, skill development, and digital marketing strategies is essential for enhancing competitiveness and ensuring sustainable economic growth in India.
Keywords: Jute, Fiber Crop, MSME, Indian Economy, Startup, Skill Development, Digital Marketing.
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