Author: Dr. S. Tamilarasi & K. Ramya
DOI Link: https://doi.org/10.70798/Bijmrd/04010006
Abstract: This research study analyzes the influence of social media on women empowerment, specifically in the Tiruchirappalli district of Tamil Nadu. As digital access grows, social media platforms have become greater resources for women to raise awareness, access information and engage in socio-economic activities. A systematically designed questionnaire was distributed among 150 women between 18–50 years in urban and rural areas in Tiruchirappalli district. This research was involved with descriptive statistics, correlation and regression tests to assess the contribution of social media to better decision-making, economic independence, self-esteem and social engagement. The results show a high positive correlation between social media use and measures of women empowerment, especially among young and educated women. The research also suggests digital literacy programs and gender-responsive policies to maximize the empowering effect of social media.
Keywords: Women Empowerment, Social Media, Digital Inclusion, Gender Equality, Digital Literacy.
Page No: 42-46