Author: Anis Chattopadhyay & Prof. (Dr.) Sujit Mukherjee
DOI Link: https://doi.org/10.70798/Bijmrd/03070021
Abstract: In advertising, language is often creatively modified to align with the nature of the product and the target audience. These deliberate adjustments help grab the attention of potential consumers and steer their perception of the product in a particular direction. By reshaping linguistic structures, advertisers prompt audiences to reframe their understanding of language in ways that align with advertising goals. Copywriters strategically craft language to fit the product’s identity and appeal to its audience, setting advertising discourse apart from everyday speech. This approach allows for both clear, persuasive messaging and more nuanced, implicit communication. This paper outlines a framework for categorizing and analyzing common linguistic patterns in advertisements, laying the groundwork for an experimental study that aims to objectively evaluate how these patterns influence consumer behaviour.
Keywords: Advertising, Language, Linguistic, Bengali, Copy writer.
Page No: 184-195