Author: Chandana Sahu
DOI Link: https://doi.org/10.70798/Bijmrd/03120033
Abstract: Covid-19 changed the world’s scenario, forcing people to stay at home. They had to face many restrictions to save their lives. Especially after the Prime Minister of India announced a 21-day lockdown on 25th March 2020, people’s daily lives came to a halt. Despite the restriction, people maintained global connectivity through networks and continued their work, studies, and other activities using various apps. In school, college teachers focused on teaching classes through an online platform. In offices, people started working via Zoom. It’s become normalised after Covid-19 ended. Although not all Indian citizens were aware of digital platforms, during this pandemic, they have become part of everyday life. Globalisation is the key reason for this wireless connectivity. People can connect with people easily. Due to this pandemic, India’s digitalisation modification accelerated by years within months. This digital India transformation took a rapid pace in the areas of politics, society, and cultural way of life. The post-pandemic, globalised digital wave has created a new normal where digital platforms are essential for functioning, while also introducing challenges related to surveillance, the digital divide, and misinformation. It has enhanced countries’ image and global inter-connections; on the other hand, people must face inequalities, surveillance concerns, and diverse cultural hybridisation. In this research paper, the focus is on the postpandemic globalised digitalisation’s impacts on politics, society, and cultural background. This study’s methodology is a qualitative analytic approach and descriptive approach drawing on policy reports, secondary literature, and contemporary case studies.
Keywords: Covid-19, Globalisation, Digitalisation, People, Indian Politics, Society, Culture.
Page No: 283-287