Author: Yasminara Khatun
DOI Link: https://doi.org/10.70798/Bijmrd/03110029
Abstract: Language is a vital marker of cultural identity and social continuity. In the contemporary globalized world, languages are increasingly influenced by economic, political, and technological forces, often leading to language shift and endangerment. Urdu, a language rich in literary heritage and cultural significance, faces considerable challenges in maintaining its relevance amid globalization, modernization, and the dominance of global languages such as English. This study explores the phenomenon of language shift in the context of Urdu, examining socio-economic, educational, technological, and political factors contributing to its marginalization. It also investigates the implications of this shift for cultural identity and heritage preservation. Furthermore, the study highlights various strategies for language preservation, including policy reforms, educational initiatives, digital integration, and community engagement. Drawing upon qualitative and descriptive analysis, the research underscores the urgent need for collective efforts to sustain Urdu in the global era. The findings emphasize that language preservation is not merely a linguistic concern but a cultural and ethical imperative.
Keywords: Urdu Language, Language Shift, Globalization, Cultural Preservation, Linguistic Identity.
Page No: 242-248