Volume4 Issue4(2)

Author: Snehashree Hegde, Mohsina Sultana & Johnson W S DOI Link: https://doi.org/10.70798/Bijmrd/04042031 Abstract: This research examines the relationship between perceived stress and self-esteem among preuniversity students, with a focus on adolescents undergoing academic and psychosocial transitions. Selfesteem, defined as an individual’s overall evaluation of self-worth (Rosenberg, 1965), plays a crucial role in emotional adjustment and …

Relationship between Perceived Stress and Self-Esteem among Pre-University Students Empirical Study Read More »

Author: Thanmayi SB, Mohsina Sultana, Johnson W S DOI Link: https://doi.org/10.70798/Bijmrd/04042032 Abstract: Altruism is defined as a selfless, voluntary, and often costly action aimed at enhancing the welfare of others without expectation of reward. According to Auguste Comte “Altruism is living for others” (Comte, 1851–1854). Attachment styles are psychological patterns of behaviour, emotions, and trust …

Influence of Adult Attachment Styles on Altruistic Behaviour Read More »

Author: Dennick Joby, Anushree B Nair Aggie Dena George DOI Link: https://doi.org/10.70798/Bijmrd/04042033 Abstract: The growing emphasis on environmental sustainability has significantly influenced contemporary branding and consumer behaviour. This study examines the impact of green brand trust and emotional– psychological drivers on sustainable purchase intention and behaviour. A quantitative research design was adopted using a structured …

Impact of Green Brand Trust and Emotional Drivers on Sustainable Purchase Behaviour Read More »

Author: Mr. Libin. R, Dr. Anil Kumar. S. & Dr. Lancy D’Souza DOI Link: https://doi.org/10.70798/Bijmrd/04042034 Abstract: The advancement of digital banking has significantly transformed financial services by providing speed, convenience, and accessibility. However, this digital transformation has also led to a rise in financial frauds, posing serious challenges to users. The present study aims to …

Assessment of Awareness of Financial Frauds in the Era of Digital Banking among the Employees Read More »