A Study of Risk Perception And Mutual Fund Investment Behaviour Among Investors in Ranchi
Author: Jayant Kumar DOI Link: https://doi.org/10.70798/Bijmrd/04030019 Abstract: This qualitative research study investigates risk perception and mutual fund investment behaviour among individual investors in Ranchi, Jharkhand. Employing a phenomenological design, the study explores the lived experiences, economic determinants, and cognitive decision-making processes that govern investors’ engagement with mutual fund products. Guided by three primary research questions …
