Author: Sthuthi. N. Murthy & Bhumica. G
DOI Link: https://doi.org/10.70798/Bijmrd/04042006
Abstract: Climate change has become a critical global issue influencing not only environmental policies but also consumer market behaviour. This study examines the impact of climate anxiety and environmental awareness on consumer purchasing decisions. The research is based on primary data collected through a structured questionnaire from respondents belonging to diverse age groups, occupations, and income levels. Here findings indicate that consumers are highly aware of climate change and recognize its potential impact on their future lifestyle. This awareness has encouraged a preference for eco-friendly and sustainable products. Many respondents consider sustainability before making purchases and have shifted toward environmentally responsible brands. Climate-related information and news create varying levels of concern, which influence daily buying decisions and spending patterns. However, despite positive attitudes toward green products, price sensitivity and income constraints significantly affect the willingness to pay a premium for eco-friendly alternatives. This study concludes that climate anxiety plays a meaningful role in shaping consumer behaviour, promoting responsible consumption patterns. At the same time, economic factors moderate sustainable purchasing decisions. The research highlights the growing intersection between environmental psychology and commerce in contemporary markets.
Keywords: Climate Anxiety, Consumer Behaviour, Sustainable Consumption, Environmental Awareness, Green Marketing, Purchasing Decisions, Economic Factors.
Page No: 40-45