Author: Neeradhi Raj & Reagon KT
DOI Link: https://doi.org/10.70798/Bijmrd/04042015
Abstract: Sustainable development has emerged as a critical global priority, compelling businesses to adopt innovative approaches that balance economic growth with environmental and social responsibility. In this context, green startups play a significant role by leveraging innovation-driven business models to address sustainability challenges. This study examines the role of green startups in advancing sustainable development, with a specific focus on innovation, perceived impact, and challenges faced by sustainabilityoriented entrepreneurs.
The study adopts a descriptive research design using both primary and secondary data. Primary data was collected through a structured questionnaire administered to students and aspiring entrepreneurs to assess their awareness, perceptions, and attitudes towards green startups and sustainability-driven innovation. Secondary data was sourced from academic journals, government reports, and credible online publications to support the analysis. The collected primary data was analysed using simple statistical tools such as percentage analysis and graphical representation.
The findings of the study indicate a high level of awareness regarding green startups and their contribution to environmental sustainability. Respondents strongly perceived innovation and technology as key enablers for the success of green startups, while challenges such as limited funding, lack of incubation support, and scalability constraints were identified as major barriers. Based on the findings, the study proposes a conceptual framework highlighting the critical factors influencing the impact potential of green startups.
The study concludes that green startups, supported by innovation-focused ecosystems and policy initiatives, can act as effective catalysts for sustainable development. The findings offer valuable insights for aspiring entrepreneurs, policymakers, and academic researchers interested in sustainability-driven entrepreneurship.
Keywords: Green Startups, Sustainable Development, Eco-Innovation, Sustainability-Oriented Entrepreneurship, Innovation Ecosystem, Green Entrepreneurship.
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