Author: Jayant Kumar
DOI Link: https://doi.org/10.70798/Bijmrd/04030019
Abstract: This qualitative research study investigates risk perception and mutual fund investment behaviour among individual investors in Ranchi, Jharkhand. Employing a phenomenological design, the study explores the lived experiences, economic determinants, and cognitive decision-making processes that govern investors’ engagement with mutual fund products. Guided by three primary research questions and aligned objectives, in-depth interviews were conducted with purposively selected retail investors. Thematic analysis revealed that investors’ risk perceptions are significantly shaped by financial literacy, past investment experience, income stability, and prevailing market sentiments. The decision-making process is characterised by a blend of rational calculation and emotional heuristics. Findings contribute to the emerging discourse on behavioural finance in Tier-2 Indian cities and carry practical implications for financial advisors, fund houses, and policymakers seeking to deepen market participation in non-metropolitan regions
Keywords: Risk Perception, Mutual Fund Investment, Behavioural Finance, Investor Behaviour, Ranchi, Decision-making, Financial Literacy.
Page No: 129-138