{"id":8009,"date":"2025-08-09T23:50:56","date_gmt":"2025-08-09T18:20:56","guid":{"rendered":"https:\/\/bijmrd.com\/?p=8009"},"modified":"2025-08-10T11:21:11","modified_gmt":"2025-08-10T05:51:11","slug":"linguistic-pattern-in-bengali-advertisement-2","status":"publish","type":"post","link":"https:\/\/bijmrd.com\/index.php\/volume3-issue7\/linguistic-pattern-in-bengali-advertisement-2\/","title":{"rendered":"Linguistic Pattern in Bengali Advertisement"},"content":{"rendered":"\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><strong>Author: Anis Chattopadhyay &amp; Prof. (Dr.) Sujit Mukherjee<\/strong><\/p>\n\n\n\n<p><strong>DOI Link:<\/strong> <a href=\"https:\/\/doi.org\/10.70798\/Bijmrd\/03070021\">https:\/\/doi.org\/10.70798\/Bijmrd\/03070021<\/a><\/p>\n\n\n\n<p><strong>Abstract:<\/strong> In advertising, language is often creatively modified to align with the nature of the product and the target audience. These deliberate adjustments help grab the attention of potential consumers and steer their perception of the product in a particular direction. By reshaping linguistic structures, advertisers prompt audiences to reframe their understanding of language in ways that align with advertising goals. Copywriters strategically craft language to fit the product\u2019s identity and appeal to its audience, setting advertising discourse apart from everyday speech. This approach allows for both clear, persuasive messaging and more nuanced, implicit communication. This paper outlines a framework for categorizing and analyzing common linguistic patterns in advertisements, laying the groundwork for an experimental study that aims to objectively evaluate how these patterns influence consumer behaviour.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Advertising, Language, Linguistic, Bengali, Copy writer.<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>Page No: 184-195<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-6-background-color has-background wp-element-button\" href=\"https:\/\/bijmrd.com\/wp-content\/uploads\/2025\/08\/184-195-1.pdf\">download journal<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Author: Anis Chattopadhyay &amp; Prof. (Dr.) Sujit Mukherjee DOI Link: https:\/\/doi.org\/10.70798\/Bijmrd\/03070021 Abstract: In advertising, language is often creatively modified to align with the nature of the product and the target audience. These deliberate adjustments help grab the attention of potential consumers and steer their perception of the product in a particular direction. By reshaping linguistic &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/bijmrd.com\/index.php\/volume3-issue7\/linguistic-pattern-in-bengali-advertisement-2\/\"> <span class=\"screen-reader-text\">Linguistic Pattern in Bengali Advertisement<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":"","_joinchat":[]},"categories":[37],"tags":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":false,"author_link":"https:\/\/bijmrd.com\/index.php\/author\/asraful-alibiswas\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/bijmrd.com\/index.php\/category\/volume3-issue7\/\" rel=\"category tag\">Volume3 Issue7<\/a>","rttpg_excerpt":"Author: Anis Chattopadhyay &amp; Prof. (Dr.) Sujit Mukherjee DOI Link: https:\/\/doi.org\/10.70798\/Bijmrd\/03070021 Abstract: In advertising, language is often creatively modified to align with the nature of the product and the target audience. These deliberate adjustments help grab the attention of potential consumers and steer their perception of the product in a particular direction. By reshaping linguistic&hellip;","_links":{"self":[{"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/posts\/8009"}],"collection":[{"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/comments?post=8009"}],"version-history":[{"count":1,"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/posts\/8009\/revisions"}],"predecessor-version":[{"id":8011,"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/posts\/8009\/revisions\/8011"}],"wp:attachment":[{"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/media?parent=8009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/categories?post=8009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bijmrd.com\/index.php\/wp-json\/wp\/v2\/tags?post=8009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}